After returning to Cedar from home I asked a friend who has seen what I've been doing for branding all semester what she herself thought of a brand, without my influence. I told her she didn't have to respond like I would, just what she herself believed, but she had so much to say she wrote it down."What get my attention focused on a brand is mainly this: the simplicity. Bold colors are nice, and good fonts or drastic pictures certainly catch my eye, but the thing that doesn't leave me with a headache is an advertisement that is simple and get to the point. These state confidence in their own ability to sell, saying simply "I am" instead of "oh, please oh, please oh, please buy my product!" I like the brand to be able to stand on its own, to be something that I can rely on, so to speak. Brands that periodically change its logo seem permirance wish-washy, and without a backbone, terrified that no one will like them anymore because they look old fashioned or boring. When that happens, I think "oh no, not again," because their "new" look just looks weird, or familiar, and I am afraid to use the product for a long time, until I get used to their look. So that is what draws me to an advertisement: simplicity, confidence familiarity, and a bit of permanence."
It was interesting to read a response about a brand both in the point of design and advertisement, rather than just one.
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