FullGive (day 14)

Here is a sneak peak of what I am currently working on with my brother. It is amazing what working with others can do to move you forward with new and fresh ideas. I am excited to work with him and others while I am here at home (American Fork) during the break. Everyone is so creative in their own unique way and it is fun to tap into their creative wells for inspiration.

Day... what ever

So I wanted to keep running with the idea from yesterday. I am at my parents house and so I asked them what first came to their minds when I said the word identity, and then what came to their minds with the work cendrillon. They actually have no idea that we have even design a product dealing with cendrillon as a perfume or as any tangible object for that matter, so the results are actually interesting. I didn't have all of my resources at my disposal here in St. Jiggity but I think that the results speak for themselves. I was hoping that my bother and his family were going to be here but I forgot that they are out of town. So... I think this experiment will continue in this direction.

momentum...

It has been too long but I am finally back in my studio working. I collaborated with both Amanda and Brenna on this, the nose is Brenna's, the ears, Amanda's. This is a prototype that will eventually be cast and then hopefully ready for an installation I am trying to get done before the first of the year.

Kids and Music

Ah the soothing sounds of Mozart....zzzzzzzzz

(Below— pictures taken from my Mother's first

grade class).
Today I collaborated with my mother who is a first grade teacher. We got talking about the effect of music on kids. She talked about playing different kinds of music for her first grade class. It's interesting how instantly they react to music she noted. When she puts on something calming like Mozart after recess they come in and they are generally more relaxed and more focussed. When she puts on something with a more upbeat and faster tempo they start dancing around and acting hyper. That's not to say that children shouldn't be exposed to all different kinds of music. I believe they should learn about all kinds of music and broaden their horizons, but music does have an impact depending on what they listen to.

I grew up listening to things like Mozart, Beethoven and Chopin, but not exactly by choice at first. My Mother listened to it. It wasn't until many years later when I discovered Vivaldi's Four Seasons that I fell in love with Classical music.

observation

i am at this very moment sitting on the floor inbetween a row of payphone and a row of slot machines in the las vegas international airport.

what better place to observe people than an airport? people from all walks of life can be found in this one building. i got to the airport many hours before my flight left so i have spent my time working on various projects, people watching, and considering the impact design has on crowds.

what is the purpose of design? i would argue that the most important purpose of design is to communicate. i might even go so far to say that the most successful design communicates to large groups of people, no matter where they come from or are going, in a clear and concise manner. airport signage is the perfect example of this.

it is however, not captivating. no one studies the beautiful forms and intricacies and details of the signs in the airport. those here stop and look at it to acquire the information they need and move on.






so: the conclusion i have come to after all this observation?
make it simple. make it universal. make it easy to understand. (great design is transparent -paul rand)

BUT- give it that extra little OOMPH to make people sit up and take notice.

I gave a piece of paper to my family with the name of both the companies that i've made up and this was the result. I ask them to think of things to describe what they think the company would be about. It was kinda cool to see an outside look at it.

What would you pay?

Today I asked 20 different people how much they would pay for a glass of lemonade from a lemonade stand. The majority of the people said the highest amount they would see them spending was $.75. How much woud YOU pay????

Roberts Crafts vs. Glo Energy Drink

Well today I was working on some art and organizing my portfolio so I had to make a trip to the craft store to get some supplies. While I was there I decided to stay and peruse the store instead of going directly for my items and getting out (like most men usually do... lol). Anyway I don't really know if it just a "Utah thing," or if it is everywhere, or just a seasonal thing but there were a TON of people in the scrap booking section and as I was observing I realized that it is quite an interesting trend. For that reason I borrowed some of my aunt's scrap booking stuff and decided to morph it with the geometric type art I have been making lately.

The Wish of "flamenca"

Yesterday as I sat writing my Christmas list with my roommate and neighbor, the idea of including nice perfume on our lists came up. So, natually, I paid close attention. It was interesting to hear how the conversation ranged. Christina spoke of how she's put a lot of money into high quality perfumes for her mom and sisters before, but she's never chosen any for herself. She stated that she's ultra picky and finds it difficult to decide what she really wants to convey in her scent. She did mention that in no way did want to wear what other women wear; she wants a signature aroma. Megan said she wanted a perfume that made her feel good about herself consistantly. I want one that gets this reaction everytime I put it on.

CCMA

Play video in another browser/tab while you view this image and await her solo.

http://www.youtube.com/watch?v=Y75ryZC8LB0

road trip!!!!!!!

i pretty much drove myself insane today. i drove for 8 hours...8! by myself! anyway, those are the people i chose to observe for this day, people on road trips. while observing these people, i was also part of this group. it appeared that most of these people needed some way of entertaining themselves (like racing other people like they did in vegas, listening to music loud, or having other people in the car to talk to) so that they can keep awake and focused on making it to their destination. so i thought it would be interesting to market glo to those on road trips to maintain focus and awakeness and maybe it can make them more easily amused to help them stay wide awake. glo goes to the road trippers!!!

Day 14

The first thing I did when I approached this project today was asking my mom, dad, and sister what the first thing they thought of when I mentioned my brand Soto. It was really interesting and amusing to not only see what they come up with, but also how they executed it. My sister thought of a brand of sake (the popular drink from Japan), my dad a carbonated drink, and my mom thought of bubble bath. And while my sister and dad just quickly drew something that came to their heads, my mom had a hard time thinking of something to come up with, and when she did she tried to make everything as perfect as she could when it was her practice paper. So it was fun to see how my family thought about making up something really quick in a way they never thought of before.

Freudentisch: The Game!

There are several inspirations for today's post. Number one, I noticed that many artists enjoy designing cards. Number two, card games are considered a social activity. I began to consider what would happen if Freudentisch were a card table. Or, better yet, what if Freudentisch came with a pack of cards? I'd call that a purchasing perk.

oh daddy..

for today's collaboration I asked my Engineer daddy what the first thing he thought of when he heard my brand.. and he responded with ditch.. wow so very creative. I asked him why he said that, he said "cause its rhymes, thats creative right?" But then it got me thinking, a niche in nature would be a ditch. so I thought it was interesting that he went to logical with out being prompt to.

Day: Different Meaning to Neverland?

I decided to talk with my buddy Tomo today about my project. Now, Tomo is from Japan and I wanted to see what his thoughts were about Neverland.

Right when I mention something about Neverland to him he said, "What I hate Neverland! That is where Micheal Jackson touches kids!"
I replied back to him saying, "No, no Tomo! We are talking about Peter Pan and Hook Neverland. Not Micheal Jackson Neverland."

I never thought about what the other term could mean when people thought about the word Neverland. Most people would of thought of Peter Pan, but I guess there are some people out there that associates the word to something else. After I cleared that up with him, he pretty much said that Neverland was a place where there is fantasy with Peter Pan and Hook. Then I told him to write down the word Neverland in Japanese for me. I guess Neverland can have a different meaning.

Underground: Melodic Heavy Metal/Hip-Hop

I wanted to take a look at the extreme difference in not just design, but matter of perspective, between my two current favorite albums. On the left is The Great Southern Trendkill: Pantera. with songs like Drag The Waters and Floods. On the right is the new K.O.D. : Tech N9ne, and it has songs such as Blackened The Sun and Low. I just wanted to see how these two design styles, in there drastic differences could influence one another. I'm starting to get convinced that I have a musical taste more on my grandmothers side of the family.

Shop time

So I'm back in my hometown for the holiday break where my dad helped me construct my table. This made me thinking about the start of the project when everything was just an idea swimming around in my head. Looking back, it must have been really comical to see me struggling to try and explain my idea to my dad as we worked on this project. He was always willing to help even though he probably had no idea what I was talking about. While I viewed the project as an assignment he was just viewing it as a chance to help me out.

Cable Table reDesign.014

I decided to collaborate with my cat today, when I walked past him and saw him melted into the floor. I realized he is the perfect depiction of my anti-audience. He's anything BUT a lifehacker. He's lazy, clumsy, apathetic, and sometimes bratty.