Dec 5, 2009

Freudentisch Vier


I've been focusing specifically on the tablepet side of freudentisch for this project. The former post mentioned that ITC Serif Gothic Std was the logo typeface, and that was true. As for the secondary aspect of tablepet, that is what should be set in Helvetica Neue. Still working on the tagline, but I figure it would advertise in a format similar to one of these two set-ups

Taglines & Modifying Copy


Here are the guidelines for the tagline and modifying copy. There is only one acceptable tagline and it has specific rules for setting the type. Click the image to read more.














Not really set on this logo. I've been staring at it for so long and it suddenly dawned on me that it looked like an angel figurine. Totally reworking it but I like my typefaces.

The best offence is a good defence!


So.... My product, due to its nature, does not have a tag line. it is an instructional set of books. I guess It can be something like this. but I feel if there was a tagline it would take away from the purpose of it



So i hadn't really thought of a tag line but my mom had and she thought of the "get away" one when i asked her what she thought of when she heard the company name. I liked it but i think for my contemporary furniture i liked the "new" one. I think i may use both but the first is the primary tag line. i put it in franklin gothic because i am working on my pc and don't have futura at the moment but that will be the typeface.

Day 22


I present the cendrillon logo and tagline! I had a great time playing around and making this stuff work.

kit: tagline

Cable Table reDesign.021

Day 22

Here's the tagline for Soto. It will be mostly used for advertisements, not on the actual product. The copyright symbol should always be used.

Day4-Tagline


This is what the front of the packaging looks like with the tagline.

Not quite a "catch phrase"

Day: Tagline


Here is my tagline for Neverland. I wasn't expecting on using one, but I think that this tagline will do nicely.

fullgive (day 21)

The tagline for fullgive's belt line keep your pants on is set in helvetica neue ultra light. The tag line can work in any number of combos including a logo or not.

Taglines and Copy

I think I'm having deja vu. Seems like I keep throwing in some of the same elements. Anyone else feel the same? Not much to say about this post. It has a tagline and here's how to use it.
Tomorrow I want to try something wild, new and more exciting than taglines and color palettes.






taglines


The primary tagline is "come alive." It is set in Gill Sans Light. This tagline appears with the logo. The secondary tagline is "Shake up your nightlife." It is in Gill Sans Regular. This tagline does not appear next to the logo and is used for advertisements. There is an example of how "come alive" is in its size relation to the logo and includes the copyright symbol.