Mary Anderson_Project 2

So I was thinking for about the different categories that I could focus on from my chart above me. The ones that I stand out the most would be.

• Fashion
• Time
• Homes
• Rituals

I was thinking that I could make a pop up poster that could show humans living in different kinds of homes. Or I could make a poster that showed how humans aged with time. A poster that would show how fashions have evolved. Or the silly traditions that many humans participate in like birthdays, etc.

GAry Jean project 2, human brand

Craig Kubie - Project "Human Brand"

My idea is influenced largely by the experience my life has seen recently. There is no need to divulge detail but I will say this, "my experiences and yours when expressed seem different in context but are the same in lessons taught". As I consider the human brand its obvious there are many different concepts and ideal structures. There are however constants that extend to each one of us. One of those constants is progress, moving forward, believing in the future and its beauty. Whatever you call it or believe it is the future is as real as the present.

So my idea illustrates a different view of progress. This view is simply a part of the whole. That view is RECOVERY. Its emptying the tanks and refueling that spin our progressive wheels. Its giving what you have, feeling absolutely drained then resting and recovering and seeing our progression. We have all had those studious late nights that pushed us to our edge and beyond. In retrospect the strength came after the fact. When we look back it was the issue of recovering from those events large or small where we see new confidence and strength.

Here is a simple analogy. Exercise. How many feel you get stronger when at the gym? Hopefully none, because we don't. The reality is we get weaker, we have used all our energy and the fact is we cant do more until we recover. My idea then is to illustrate the concept of recovery through a logo that indicates resilience in pursuit.

J.J. Embleton - Project 2

Project 2 Final Shots:

Persuasive Sketches:

Explanatory Sketches:
Exploratory Sketches:
Process Sketches:Mood Board:

Idea:

So my idea in branding the human species is going to be more focused on "How We Listen" or "The Way We Listen." This meaning I really want to look into how we as humans throughout our history have used and more specifically listen to music and getting even more defined the music listening devices we have used.

The audience that I was thinking about makes my project a little difficult. I was thinking about if my capsule was found by an extreme future being that they would probably not speak our language so a non-our-language-speaking sentient being. This positioning the project to use completely imagery and symbol/suggestion based descriptions even though its kind of describing music.

The things that I will be doing is creating some type of history time-line all based on symbols. Then I will do all the logo and base designs with a simplistic symbol and image. Now what I will be not doing and straying from is using any text at All!

Ari Lamb-Project 2

Open publication - Free publishing - More branding

10 Reactions: (including the people involved in the photos)

"Is my picture going to be up somewhere? I'm all sweaty"

"Holy crap this is heavy, what's in it? Can I smile?"

"Oh weird, is that real? What is it?"

"Oh I get it kind of, that's cool I guess"

"I don't like looking in mirrors, do I have to?"

"That's out there, what is this for?"

Friends that are used to seeing various art projects thought it was very abstract, but did generally understand that concept. It seemed as though many were more amused with the physical object than the actual concept of being the face of The Human Brand.

I had great reactions to the poster. I think it was a little easier for people to understand a poster and the typeface creation was the favorite part of most that I asked.

Definitely had friends at gym that were used to "strange projects" from me (and shannon) but didn't really buy into the concept. The physical object was almost a distraction to the broader idea. We had lots of jokes about it being a plant stand, and what I should do with it after the project (ie throw it, use it as a stand, "run it over", give it to someone, etc.).




Okay, the concept has changed a bit. I am focusing on the freedom of lifestyle that we have arrived at in this day and age. The transportation idea was brushing on this but I am expanding it a bit. Hundreds of years ago our systems were somewhat rigid. In most areas of the world your lifestyle was determined by your class status, your parent's professions and circumstances, and your life was most certain to follow in these footsteps. Our cultural progression has transformed this cycle and in this era an individual has all the choices in the world. Because of the past, and our transformation, the future holds whatever we choose.

At the root of this idea, I believe "the answer is you". The future may be unknown but each person holds their own power. I am building a mirror cube about 8 inch in size and am going to do a series of portraits very raw and in the style of chuck close's paintings. Then I will have the subjects interact with the mirror cube and take a few portraits this way as well. In the end I will display this series in a viewbook/ or photobook and publish it through blurb as well as a digital publication.

Branding Human Kind through Transportation

Kimberly Duke, Project 2

I want to make a poster that has photographs of different looking people... there will flaps that can be lifted to show the skeleton and organs of the human body... simply showing that we are all the same on the inside but small characteristics and styles make us different in appearance.

Katie Poloni - Project 2