
I was still collaborating (in a sense) with my mother for this one. I asked her: which parts of the brain would interpret which parts of the brand? She replied, "that's a research project." So I began to research. This is the very rough beginning of a hypothesis about which parts of the brain handle which mental processes when it comes to the brand.
Occipital Lobe: (sense of sight, lesions in this area may produce hallucinations) the entry point. This is where the brand is visually processed.
Temporal Lobe: (processes smell, sound, complex stimuli like facial recognition and scenes) this lobe would interpret the presence of product in the homes of friends, might also be helpful in distinction of face types on table.
Parietal Lobe: (integrates sensory information, manipulation of objects) would determine how product is used. Feel, touch, etc would be combined into cohesive package here. Manipulation (actual use) processed here.
Frontal Lobe: (conscious thought; damage may result in mood changes, see case study of Phineas Gage) this part may be, on some level, responsible for decision to purchase product and/or in deciding optimal placement/use of product in home. Again, this would only be on the conscious level; decisions that would utilize a lower amount of cognitive resources would not be processed here, probably more likely to be processed in parietal or other lobe depending on type of processing and level of awareness. (This is also very likely the part of the brain that is processing these terms.)
With further research I'll specify the particular areas responsible for which process when it comes to the product's mental interpretation. As it is, multiple parts of the brain are responsible for several facets of each action; I'm merely trying to pinpoint the area that is likely to be doing the majority of processing in each instance.