Nov 27, 2009

Cable Table reDesign.015


Today's collaboration was something that I originally meant to do during the first stages of the actual project but never got around to. Lifehacker.com has an open thread every Friday where you can post any comment you want, get answers, help people, etc. I went straight to the source and asked my audience what they would want in a table. Unfortunately, the open thread is HUGE ,and I was lucky to get even 3 comments. I decided to collaborate with Danelle (without her knowledge, haha) in the presentation of these wants and needs, by displaying them in a very straight forward and to the point graphic like some of her posts (especially the wooden background one, which is currently my laptop background). This is very representative of the lifehacker lifestyle as well. No fluff, no unnecessary decoration, no distraction. Actually, even the background might be pushing it a bit for their usual style. Anyway, I plan on taking this list into consideration when building the final brand, as my brand originally included blueprints for other variations on the table. Now I have more table ideas to consider and add to the brand, requested directly from my audience. Right now I am only fulfilling the first idea on the list, so this is a great start for expansion.

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