This morning I thought about parent companies and knock-off brands. I especially contemplated the Great Value, Western Family, Kroger, Kirkland Signature, and other similar generic brands. I wondered if they were designed poorly on purpose. That thought led me into the idea of becoming your own competition. If people are determined to buy knock-off brands, then that would be ample motivation for big name brands to create their own knock-off in order to have a share in as many portions of the market as possible. I set to work trying to make a knock-off of freudentisch. At first I focused on a close English translation, Happy Table, and I made a paper maquette with the face in the style of a generic brand. Since I was going for knock-off, I even went with the stereotypical yellow 'happy face' color. After fiddling with it, I realized that it was very close to street warning signs. So that's where today went.
"Warning: Designer at Play."
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