Nov 18, 2009

Freudentisch vs Self



Self Enhancement, Self Indulgence, Self Actualization.

I started with a snippet of hair (yes, from my own head). I began to think about what Freudentisch really is, and what it represents. With the hair, I envisioned a table covered with fur (an idea manifested in the 'exotic pet' version of the tisch). Today, however, I began considering the idea of self.
For today's 'mood board' (or mood assembly as it might more aptly be called in this case), I specifically considered the color brown. I began searching for brown objects that personified the 'self', and I came up with three ideas.
Self Enhancement is depicted by the hair, jewelry box and the makeup palette. Individuals strive to reach a social standard through use of objects such as these. Social dictates are one factor that drive our behavior. We preen ourselves because we have a subjective standard that we feel we must meet in order to fit into society.
Self Indulgence is represented by the chocolate and colors (brown and red). How many diets are subverted, how many moments of pleasure are there simply because an individual felt the need to indulge the self? Therefore, appealing to an individual's need to indulge can also affect behavior. Also, rich browns and reds are seen as indulgent, warm colors that appeal to an individuals need for inner comfort.
Self Actualization is, to quote the Wikipedia article that is quoting famous humanist psychologist Abraham Maslow, "the desire for self-fulfillment, namely the tendency for him [the individual] to become actualized in what he is potentially. This tendency might be phrased as the desire to become more and more what one is, to become everything that one is capable of becoming." Also, "intrinsic growth of what is already in the organism, or more accurately of what is the organism itself...self-actualization is growth-motivated rather than deficiency-motivated." Loosely interpreted, self-actualization is going beyond the basics.
Two earlier stages of Maslow's Hierarchy include belongingness (self-enhancement ties into the idea of needing to be socially acceptable in order to achieve a feeling of social place within an individual), and physiological needs (self-indulgence can be seen as a distorted fulfillment of basic physiological needs, though often seemingly against the social dictates). In the end, it's about self actualization. It's about getting beyond being 'deficiency-motivated' and becoming 'growth-motivated'.
That said, Freudentisch's mood is geared to target those with any of the above three needs: Self Enhancement, Self Indulgence, Self Actualization. To do this, it must be marketed as something that is socially acceptable (and indeed, socially desirable), something that will be inwardly rewarding, and something that will promote growth (especially creative) in the individual.

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