I have decided to work with my Altable product for this assignment. Today's post shows a much different approach to the advertising for Altable, through the use of a skytyping airplane. (If you aren't sure what those are check out an example here.) This new way of advertising not only uses a different medium but is also directed to a much larger and more diverse audience and on a very grand scale. This brand strategy would take the company in a much more professional and corporate, but less personal direction.
7 comments:
It would be great if some of the clouds were fuzzier, as though it took some time to sky write the whole logo.
What a cool way to advertise, it would definitely reach a wide audience.
yes please. can we do this for suu? or something??
New photo is much better. Nice work Sage.
ya! we say those "skywriters" in san diego in march.
Yeah, those ones in San Diego were my inspiration. They were so cool! How about we do this to advertise our GDC fundraisers huh? Anyone got a pilots license...?
And thanks for the suggestion Jay, I agree that this one looks much better.
yeah, those "skywriters" in san diego were way cool. way to bring em back to life for us all to enjoy
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