Nov 24, 2009

"Why is this art?"

So, the event I'm about to explain did not occur today but I was keeping this part of the assignment in mind when it happened so that I could use it now. It counts, ok. Haha.

As I'm sure many of you know, I didn't have a whole lot of non-digital work this semester to put in the Art Insights Showoff this year so I just put in my Altable product and packaging. I set my work up and went to go grab some title cards. When I came back, there was a large crowd surrounding my table. I was curious what was happening so I slowly walked up and listened to what the other students were saying. They were starring at my table asking each other "why is this art?" They all thought I had just bought a table and stuck in the corner! They didn't even bothered to make the connection between the table and the packaging. Quietly and slowly, I squeezed my way to the front of the crowd and placed the title cards on the table and the packages then turned and walked away. As the audience suddenly made the connections that it was a hand-made project and that the packaging accompanied it, I could hear audible "ahhhhhs." It was hilarious. Then they nodded in approval of the work and continued to browse the rest of the exhibits.

I found it hilarious how the group had gotten confused and a little mad thinking I was trying to put up some ready-made art in the show. It's amazing how a little detail like a title card can impact the audience's perception so much.

2 comments:

C.C. Kramer said...

That's great, Sage! I think a lot of people get confused when it comes to design and determining if it is art, and it can be a great compliment for them to think that you just bought it from a store. That definitely says something about the caliber of your craft.

Jay—Hub Director said...

Art can be design, design can be art. What a great experience.