So I kinda explained this earlier in the first post when dealing with the logos but working with container shapes fits almost exactly with the idea of my logo. With Jay an idea for Glo came up. It was based on the prestige or "street cred" that comes with graffiti or "tagging." But if this recognition could still come with an almost less rebellious or destructive sort of risk. The name of intellectual tagging was born. Intellectual tagging in theory is like making "your mark" but not by painting or destroying others' property. For example you could use a projector to shoot your tag onto your tagged area and then take a picture. This leads into the reason for the large variety of container shapes. It forces the company and divisions therein to have some structure by only being able to use the "swirl g" but still letting them have the freedom with the container shape, which mimics the freedom that many urban underground athletes and arts desire.
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