Glo Underground

Well just to let you all know the basic premises for this week's following designs. With all the urban underground graffiti type designs that I have done up until now Ive decided to branch out a little with the Glo Brand. Instead of just being an energy drink it is going to be a store/type of life. I will be trying to design for a type of store that is very niche like Urban Outfitters or the Ecko stores. The new Glo branding strategy will be the for the specific niche of the "urban underground art types" going to the unique extreme sports athletes.
For the Glo Logo... well in some aspects it is going to be pretty interpretive. The "Swirl-Type-G" will be required but can basically be altered or distorted in almost any way. Also the outside shape of the Glo Logo, will for main purposes, be the original one (which I don't have on here... sorry) with the Glo Shine Star... but that will be the most interpretive. One can basically alter that in any way. This will be a important part in Glo demonstrating the "free nature" of the urban underground culture.