Mar 29, 2011

Sierra Sorensen, Project 3

Week 1 / Rebranding:

Day 1:



Day 2:





Day 3:





Day 4:




Day 5:





Day 6:




Week 2 / Mood boards:

Day 1:


Day 2:



Day 3:



Day 4:


Day 5:


Day 6:



Week 3 / Brand Drivers:

Day 1: Logo and color palette



Day 2: Business cards



Day 3: Thank you card, letterhead, and envelopes

Day 4: Tags and packaging



Day 5: Blog header, Etsy banner, avatars


Day 6: Storefront design



Week 4: Kit of Parts

Day 1 / Logo variations:



Day 2: Color palette



Day 3: Typography Selection


Day 4: Taglines and modifying copy


Day 5: Imagery Specifications


Day 6: Animation



Brand Manual:




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