Okay so this is my type stuff. I can't help myself with century gothic so i had to try it but the best looking one is the cartiel one. I had futura before but i had to try these. My final typeface? it will be futura like it is in my previous posts.

i wanted to find a font for glo that would or that i could make look like it glows. that one was Alba. the other fonts i was going to use had to be something light and not take away from the glo font, but also complement it. the ones i chose were Bellrose and Gill Sans.

Day3- Typefaces

Here are the font styles that will be used for my brand. Brady Bunch Remasterd & Euphemia.

Typography Selection

My typography selection is pretty straight forward. The ta was

drawn by hand and the type beneath it is hypatia sans regular.

There are no bold options so I beefed up the stroke a little to give

it a bold feel. I like the clean simple look of it and it doesn't scream.

It sits quietly at the bottom. I gave some examples of how it should

and should not be used as well as some color options...and there you have it.

type

I chose a pretty simple typeface for my brand, cause its is a simple company. So Myriad Pro Regular for the body text, and a combination of Regular and Bold for the logo.

Day 20

I went with a more natural color scheme with Soto since it's supposed to be connected with nature for meditation. The color of the type is the main color scheme and the others are more for the color of packaging and accent colors for the flower that fit the mood and feel.

the top logo is the primary logo. all the others are secondary options and it includes a black and white logo. the black box is not necessary in all logo options. the end.

Day: Colors

Here are the official colors for the logo.

COLOR!!!

I love Color!! It was too hard to choose just a few, I had to try them all.

Freudentisch Zwei

In the future the color palette may be expanded, but for consistency of the brand the jester color will remain the same.

The Colors of Glo

Well I was just looking at a bunch of older work of Mark Ecko and then looking at a lot of graffiti type stuff so that is how I obtained this color scheme. Even though there may be a lot of colors in this color scheme it is still not limited to these. Following along the free underground urban style the colors will be very bright almost always slightly contrasting and a lot of almost fluorescent colors.

Color

Well, this one was simple. For my project I have the colors for the belts within the Kenpo system.

Fullgive (day19)

With Fullgive being an unbrand there is no specific color or colors to be used for the logos. Just as the Logo changes through out its uses so do the colors, here is a selection of some of colors that I have been using through out the project that work well with the look and feel that Fullgive is striving for.

Day2- Color Palette

These are the official color palettes for my logo and how it would be treated in black and white.

Color Palettes

As all you all know, today's post deals with color palettes. There are three approved versions of the logo; an embellished, a three color, and a black and white one. The logo cannot be reversed out, but the reversed out wordmark can be used on dark backgrounds. Again, click on the image if you'd like to read all the details.

Day 20

Today's post includes the correct way to show the logo as well as pre-approved color variations. Drop shadows and gradients may NOT be used at anytime with this logo. Special approval must be obtained by publisher and creator.

Color Palettes

First of all, does anyone know how on earth to undo the text underlining? I looked everywhere last time and I couldn't figure out how my blog ended up being completely underlined. Strange.

Anyway. Today I was playing around with color options for my tuesday afternoon logo.

At first I was going to go with black, silver, blue and red, but then I thought purple might

be a good color since I want to encompass Jazz and it seemed a good fit. Then Jay pointed out that I use a lot of textures in my blog posts and I thought it might be fun to include some texture swatches as well as colors. I'm not exactly sure how I'd incorporate them into the logo, but maybe they could serve as a back drop or be used in a clipping mask over the rest mark?

Any suggestions out there?

Distinct colors

The artist Tech N9ne uses very basic colors for his palette. Making it very easy to recognize where is work has been, or what work is actually is.

I do believe he actually is a "none-participating blood". So its not a coincidence that he uses these colors either.

Color Field

The exhibition does not rely on a specific group` of colors, but I felt it was important to sample several of the colors included in the work in the past three weeks to see if there was a common feel and tonal range to my daily choices. Here is what I came up with.

kit: color

i just have to say:
i'm first to post! for ONCE!

this is pretty self-explanatory. i set very specific guidelines regarding color when i began this project:

Day1-logo

This is my original logo, but I liked how it was so I didn't change much to it except adding the "R." I also scaled it down to see what it looks like when it's smaller. With my brand, the "lemon" icon will also be used seperately from the type to brand different things on the product and packaging.

Baroque themed logo. My arrangement looks kinda chaotic but I was writing a paper and time slipped away from me.

Freudentisch Eins

So, I saw a brand manual once and I thought it was the saddest thing that it had to be explicitly stated that the logo should not be skooshed, crushed, stretched, or basically treated like taffy. Of course, I'm not surprised either...

Cable Table reDesign.019

Showing some variations on my logo. The original and subtitle, one without the background, and a black and white one. I think the line weight is thick enough on "cable" that it would translate fine to smaller print and digital mediums.

Day 19

My logo is unique in a way that my type is custom made, so it would be the dominate type. I used a variation of placements of the flower mark in position with the type to see if any other positions would work with it, and how my logo would work without the flower at all. I tried working in such a way that my logo would be effective both printed and on the web using the simple flower mark.

These are the variations that will be in my collection of books.

The Kit of "flamenca" (Part One)

Upon looking back at this project, I discovered the tie with the "flamenca" brand to the earth. Many of my comparisons were to the unadulterated, rawness of nature. Make no mistake: "flamenca" is not an "earthy" brand. There is no environmentalism or unbleached cotton influence. "flamenca" is defined by the pristine, untainted elements of the earth: sand storms, drifts of snow, molten lava, torrential rain, razor glacial cliffs, and other intense elemental earth characteristics.

The Mark...

My objective this week is to more clearly define the exhibition campaign for the upcoming show. Here is a possibility for the mark.

kit: logo

okay, bear with me while i hash this out.

as you all know, this particular project doesn't have a logo. it has a very defined visual style, type scheme and color palette, but no specific mark that is the end-all be-all.

i feel like this brand is best established through the cover design of my book. it is the title "design rules" and the visual styles that i have defined through the rest of the project.



this mark can be used in conjunction with other text as necessary:
i.e. "design is a vehicle" "design is awesome" "design is loved by everyone" etc. the mark should always form a complete thought. the word that is inked needs to be the word that is emphasized in the sentence when spoken.

it must be displayed as black on white in its inked/typeset form. no color should be used for the typography and the negative space is just as important for this design as is the positive.

it can be scaled to various sizes, as long as the hand-made quality of the mark is not lost. for example, it could be scaled up to be marked on the wall of a gallery; however, scaling this mark down to fit on a complimentary pen is not acceptable.

i could go on but... thats 'nuff. you guys get where i'm going :)

FullGive (day 18)

The unique thing about the Fullgive brand is that is does not necessarily have one specific logo. I have decided that I should approach fullgive as an un-brand brand, if that makes any sense. When we were in Salt Lake at Axis 41 we talked about how Burton was a company that in the beginning did not necessarily have one single logo. They would actually use logo ideas that where sent in from users of the brand. This gave Burton sort of an anti-establishment or underground feel, which really fit and resonated with it's users. So, with that in mind I think the Fullgive is similar in the fact that by using different logos here and there that the brand and all that is represents are actually strengthened, by reminding everyone of the DIY aesthetic that makes Fullgive what it is. Here are a few ideas that could be used for different media and different situations such as: print, direct application to products (stamps), and adverts.

Day: logo Rules

I am showing two different types of logos. One is a logo that can be used on products, letter heads, and any other type of standard branding. The second logo is for all types of media, which means movies, commercials, web, and etc.

Day 19

I present to you the official permitted layouts for the cendrillon fragrance line. I allowed it to be left justified and centered but I did not permit the approval of it being right justified with the logo to the left of the brand. As I was thinking about this I found it quite appropriate for this to take place.

Glo Underground

Well just to let you all know the basic premises for this week's following designs. With all the urban underground graffiti type designs that I have done up until now Ive decided to branch out a little with the Glo Brand. Instead of just being an energy drink it is going to be a store/type of life. I will be trying to design for a type of store that is very niche like Urban Outfitters or the Ecko stores. The new Glo branding strategy will be the for the specific niche of the "urban underground art types" going to the unique extreme sports athletes.
For the Glo Logo... well in some aspects it is going to be pretty interpretive. The "Swirl-Type-G" will be required but can basically be altered or distorted in almost any way. Also the outside shape of the Glo Logo, will for main purposes, be the original one (which I don't have on here... sorry) with the Glo Shine Star... but that will be the most interpretive. One can basically alter that in any way. This will be a important part in Glo demonstrating the "free nature" of the urban underground culture.

N9ne

I wanted to do some simple variations of just the "9" of Tech N9ne. pretty much just wanted to keep it as visible as possible too.

set_1

The liked the first logo I created for this brand but I found that it was very difficult to apply it to different styles or branches of the company.

The second design was created with multiple applications in mind. I wanted it to be more versatile, and this is what I came up with.

Logo & Variations

I think that when defining brand uses, its just as important to address how the brand shouldn't be used as it is to address how it should be used. So, I included examples of proper and improper uses of the marks. The small text is hard to read at this small size so click on the picture for a full size view.

Kit of Parts I for Tuesday Afternoon

Today is the first day for making our kit of parts for our logos

so I began thinking of how to get more specific with my tuesday

afternoon logo. I decided it would probably be used on the bottom

of cd cases, booklets and probably the web. But then again if I ever

decide to develop my 'Mr. Bow and Celli' show for kids I would have

to think of how it would look best for TV. For now though, it is simply

a record label. It's kind of hard to read here so I guess I'll have to work

on that. The tag line on the bottom of tuesday afternoon is:

Music For Life.

Hopefully this is what we're supposed to be doing for

our kit of parts. Tomorrow I'll address things like color.

So this is my last post practically but a little revised. The color scheme is important for the logo i believe so i showed it again in all the possible colors. The variation could be used on any of these also and still has the same effect i think. I blew this up and made it tiny and i think either way it works. I don't think any variation is needed if its exceptionally big or small and ideally thats what a logo should be like. So its successful in that way. The line weights in the logo should probably be increased for small type and digital media because it may get lost if they are too thin. Im not 100 percent sure about what the extension is going to say wether furniture modern or other words like that...i think the contemporary furnishings is good but it may get a little small if printed small so i will have to consider that when choosing. So thats all i can think of to talk about it but I like to work with logos so i may rework some things a little.

logo things

because i love my original logo so much, i decided to keep working with that one. i made the color variations similar to what my colors were for my magazine ads i worked on and added a blue one. when i made the logo smaller, the "come alive" got lost so i just took that off and think it works well enough without it. the only way that the extension really worked was with GLO being by itself. i also demonstrated that the logo and heart monitor line can be separated, but it's really only meant to be that way when it's on the packaging or something like that.