Carling, Caleb - Project 2

Zan Barnett, In-Class Project 2

Carling, Caleb ICP2

Tenia Wallace- the Tyce Jones collectors edition

Here are some spreads i am debating in-between right now.. I havnt quite decided which one to turn in

http://tenialise.blogspot.com/2011/03/branding-tyce-jones.html

ICP2_Kim Kit: Whitney Spear

Tenia Wallace- Project Two

Jacob Dyreng-Project 2

Mary Anderson_Project 2

So I was thinking for about the different categories that I could focus on from my chart above me. The ones that I stand out the most would be.

• Fashion
• Time
• Homes
• Rituals

I was thinking that I could make a pop up poster that could show humans living in different kinds of homes. Or I could make a poster that showed how humans aged with time. A poster that would show how fashions have evolved. Or the silly traditions that many humans participate in like birthdays, etc.

GAry Jean project 2, human brand

Craig Kubie - Project "Human Brand"

My idea is influenced largely by the experience my life has seen recently. There is no need to divulge detail but I will say this, "my experiences and yours when expressed seem different in context but are the same in lessons taught". As I consider the human brand its obvious there are many different concepts and ideal structures. There are however constants that extend to each one of us. One of those constants is progress, moving forward, believing in the future and its beauty. Whatever you call it or believe it is the future is as real as the present.

So my idea illustrates a different view of progress. This view is simply a part of the whole. That view is RECOVERY. Its emptying the tanks and refueling that spin our progressive wheels. Its giving what you have, feeling absolutely drained then resting and recovering and seeing our progression. We have all had those studious late nights that pushed us to our edge and beyond. In retrospect the strength came after the fact. When we look back it was the issue of recovering from those events large or small where we see new confidence and strength.

Here is a simple analogy. Exercise. How many feel you get stronger when at the gym? Hopefully none, because we don't. The reality is we get weaker, we have used all our energy and the fact is we cant do more until we recover. My idea then is to illustrate the concept of recovery through a logo that indicates resilience in pursuit.