The animation for cendrillon is a lot like a identity tag video. The first image that is shown is the actual identity mark itself and then the title and tagline come in. The motion is not meant to be very flashy and in your face but more subtle but a definitive mark. There is not a lot of movement but from the movement that is there it proves to be appropriate with the mark. This animation is meant to be used in a web ad and for commercials on television. But in the actual animation it will be used for a tag for the logo and not as the main source of attraction or eye candy.