I did containing shapes today because i've had this in my head since i made the logo i am currently using. The reason is because although keeping the logo in a square or rectangle if the words are present, will be good for some types of media, but the way i would want it displayed on the store front which is the ideal location is to have it as sort of a cut out look for the logo so that the negative space is interesting and unique. So essentially i don't want any containing shape to my logo. I tried to find a few examples of what i mean but the two photos were as close as i could get. Distressed metal would look good and be easy to work with in this sort of way and would also compliment the color palette i already have. Thus my containing shape is the negative space, or the entire world...you decide.