So, I saw a brand manual once and I thought it was the saddest thing that it had to be explicitly stated that the logo should not be skooshed, crushed, stretched, or basically treated like taffy. Of course, I'm not surprised either...
sometimes those guidelines are needed, though. i know on our skywest brand manual, we are not allowed to stretch the logo or print it smaller than 1", for example. keeps things consistent.
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sometimes those guidelines are needed, though. i know on our skywest brand manual, we are not allowed to stretch the logo or print it smaller than 1", for example. keeps things consistent.
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