The unique thing about the Fullgive brand is that is does not necessarily have one specific logo. I have decided that I should approach fullgive as an un-brand brand, if that makes any sense. When we were in Salt Lake at Axis 41 we talked about how Burton was a company that in the beginning did not necessarily have one single logo. They would actually use logo ideas that where sent in from users of the brand. This gave Burton sort of an anti-establishment or underground feel, which really fit and resonated with it's users. So, with that in mind I think the Fullgive is similar in the fact that by using different logos here and there that the brand and all that is represents are actually strengthened, by reminding everyone of the DIY aesthetic that makes Fullgive what it is. Here are a few ideas that could be used for different media and different situations such as: print, direct application to products (stamps), and adverts.
1 comment:
I really like the idea of Unbranded Brand. It really works for your companies aesthetic. I like your top two applications of the logo a lot. I am not really feeling the bottom left one, I don't think it feels a strong and finished as the others. Nice work though
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