Cable Table reDesign.022

The illustrations for the cable table were based on the illustrations I do day in and day out for SkyWest Airlines. I think it works well in other applications, so I occasionally bring it in to my school work as well.

Shapes

The tittle for the i is created by a series of warped circles.

This tittle is part of every logo and is the inspiration for any other designs for the brand.

Imagery Specifications

In today's post I specify how to use the two types of imagery associated with Altable; professional imagery and user imagery.

kit: imagery

Day: Imagery

Here are the design rules for using the logo with a image.

Freudentisch Fünf

(There's nothing like a wake-up call that your flash skills are getting rusty.) This is a short animation to show how the logo would look (for example) at the end of a commercial, or as part of a flash banner for a website.

Glo Container Shapes

So I kinda explained this earlier in the first post when dealing with the logos but working with container shapes fits almost exactly with the idea of my logo. With Jay an idea for Glo came up. It was based on the prestige or "street cred" that comes with graffiti or "tagging." But if this recognition could still come with an almost less rebellious or destructive sort of risk. The name of intellectual tagging was born. Intellectual tagging in theory is like making "your mark" but not by painting or destroying others' property. For example you could use a projector to shoot your tag onto your tagged area and then take a picture. This leads into the reason for the large variety of container shapes. It forces the company and divisions therein to have some structure by only being able to use the "swirl g" but still letting them have the freedom with the container shape, which mimics the freedom that many urban underground athletes and arts desire.

This goes with yesterdays post

fullgive (day 22)

Here are album covers from some of the artists that my brother and I often listen to while we are working in the Fullgive studio (my brother's bedroom). I have found that the music that I listen to while I am working often shows its face in the final product, so these albums have had a direct affect on what Fullgive is today. It makes sense that the music that helps to drive the design of Fullgive also be a part of the atmosphere where it is being sold.

imagery

the only imagery that glo uses is the bottle for the energy drink and the heart beat line that you see in the logo. i put an example of how it works with the logo, on the bottle, and how it can be used in advertisements. the size ratio shown in the examples are how the imagery will always appear in relation to the logo the bottle is the only type of packaging this drink uses. if additional images are needed in the future, they may be added and an image library would be necessary. the colors of the line may change when off of the bottle, but it will always be gray when it appears on the bottle.

Return of the Cello

Today I wanted to do something different.
Ebiti dellaudi recte etus adipsap ernatem eaquam consequas as debist laccabo rehenis essum, omnieni molorest, quas aut et de estis sa esti qui optia comnis dolestem net ma dic te verum erecatquo essi bla incillit volorep erchil is as quide plame quias eictem quia suscien ihilliquia volest doluptam comnietur.
....Is anyone reading this? I didn't think so. But anyway I wanted to get away from the stuff I've done this past week. (YAWN) I was thinking if I had to include imagery it would most likely have something to do with cellos. I'm slightly obsessed with them if you haven't guessed by now.
I've already done the Mr. Bow and Celli so I was thinking that music can be fun, inspiring, energizing, haunting, and beautiful while at the same time melancholy.

oops

naturally simple. Because thats what it is. The tag line is set in myriad pro regular.

Freudentisch Vier

I've been focusing specifically on the tablepet side of freudentisch for this project. The former post mentioned that ITC Serif Gothic Std was the logo typeface, and that was true. As for the secondary aspect of tablepet, that is what should be set in Helvetica Neue. Still working on the tagline, but I figure it would advertise in a format similar to one of these two set-ups

Taglines & Modifying Copy

Here are the guidelines for the tagline and modifying copy. There is only one acceptable tagline and it has specific rules for setting the type. Click the image to read more.

Not really set on this logo. I've been staring at it for so long and it suddenly dawned on me that it looked like an angel figurine. Totally reworking it but I like my typefaces.

The best offence is a good defence!

So.... My product, due to its nature, does not have a tag line. it is an instructional set of books. I guess It can be something like this. but I feel if there was a tagline it would take away from the purpose of it

So i hadn't really thought of a tag line but my mom had and she thought of the "get away" one when i asked her what she thought of when she heard the company name. I liked it but i think for my contemporary furniture i liked the "new" one. I think i may use both but the first is the primary tag line. i put it in franklin gothic because i am working on my pc and don't have futura at the moment but that will be the typeface.

Day 22

I present the cendrillon logo and tagline! I had a great time playing around and making this stuff work.

kit: tagline

Cable Table reDesign.021

Day 22

Here's the tagline for Soto. It will be mostly used for advertisements, not on the actual product. The copyright symbol should always be used.

Day4-Tagline

This is what the front of the packaging looks like with the tagline.

Not quite a "catch phrase"

Day: Tagline

Here is my tagline for Neverland. I wasn't expecting on using one, but I think that this tagline will do nicely.

fullgive (day 21)

The tagline for fullgive's belt line keep your pants on is set in helvetica neue ultra light. The tag line can work in any number of combos including a logo or not.

Taglines and Copy

I think I'm having deja vu. Seems like I keep throwing in some of the same elements. Anyone else feel the same? Not much to say about this post. It has a tagline and here's how to use it.

Tomorrow I want to try something wild, new and more exciting than taglines and color palettes.

taglines

The primary tagline is "come alive." It is set in Gill Sans Light. This tagline appears with the logo. The secondary tagline is "Shake up your nightlife." It is in Gill Sans Regular. This tagline does not appear next to the logo and is used for advertisements. There is an example of how "come alive" is in its size relation to the logo and includes the copyright symbol.

kit: typography

Typeface is limited to Minion Pro Regular in pt. sizes 10, 20, 30, 40, 50, etc.
Inked words should be created with brush and india ink. When inking, place emphasis on ascenders, descenders, the beginning and ends of the words to create opportunities for alignment with the rest of the phrase.
Special care should be taken when considering alignment and proportions. Note the red alignment guides on the examples.
When inking and setting phrases, type sizes should be based on inflections used when speaking. For example, "Design is a relationship between form and content." Say it out loud- it seems natural for the emphasis to be on "form" foremost, "and content", with equal emphasis on the beginning of the phrase. Therefore, "form" should be inked, with the other pieces of the sentence set in appropriate sizes to accompany.

Day 21

These are the type faces that I have chosen that best suit my product and logo. I had a little trouble figuring out what to do for the web font, because the font that I originally use for the logo is not a default. So I enjoyed the style that are listed.

Type

for this project i have very limited type faces that need to be used. One really.
Baker Signet Std.
Thats pretty much it.

Whitney

I am happy to announce that I will soon be the proud new owner of a beautiful new font face and family. Whitney by Hoefler & Frere-Jones.

The graphics are complimentary of their site.

Day 21

As this is a custom-made typeface, there aren't any other variations, but the thought of line weight was put into consideration. The line weight was created to mimic the flow of water. All the type but the "t" is aligned on the same baseline, with the "t" lining up with the "s" ascender and extends below the baseline. This should always be applied.

Day: Type

In this post it explains what type of font is being use. It also show where the ascenders and descenders need to be.

Freudentisch Drei

The logo typeface is to be used only for the logo, never for any other purpose. Logo is not to be set in type other than ITC Serif Gothic Std. The two heaviest weights, ITC Serif Gothic Std Heavy and ITC Serif Gothic Std Black are not to be used under any circumstance. Likewise, in the secondary type choice, the condensed versions of Helvetica Neue are not to be used for any reason. For most display purposes the regular weight for either font should be adequate.

(Seems like Helvetica Neue is a pretty popular choice.)

FullGive (day 20)

Along with the idea that Fullgive is able to handle multiple logos and colors the brand is also functional with a wide array of typefaces as well, through the use of hand illustrated, written, stamped, and etc. When it comes to the world of print Helvetica Neue is one a suitable font for the wide variety of moods and styles that Fullgive can evoke.

Cable Table reDesign.020

FontSlip is the focal and stylistic point of the logo, but it's rarely used other than in sublogos. Helvetica makes up the body text. Arial is an acceptable substitute for web use.

Glo Typography

Well the main typeface is one that I created and that will be used for most of the main "title" items that Glo will be involved in. The secondary is a kinda cool squarish one that will fit with the more professional side of Glo. Like said in one of my previous posts this week, my idea of Glo is now going to be a kind of urban underground sports lifestyle and this should open the Glo Style to an aspect of freedom. Even though these are the typefaces that I have shown, my idea is the art and type of Glo will be pretty unrestricted in the creating of brands or divisions of the company, but at the same time on the more professional-business side this will be the required typeface for brandings. I hope I spelled everything right haha, and I hope you all like!

Don't have "Tech Font" but:

Typographic Selection

The two main typefaces for the company are Penumbra Sans and Univers LT. I provided line weight variations for lightweight, body, subheading, and heading text as well as emphasis for each one. I also included appropriate default typefaces for web content.