
Nov 29, 2009
Geometric Stuff

Child Imaginations

This weekend I decided to have "aunt day" And took my two neices and nephew and just have a crazy fun day with them. I wanted to get into the minds of 5 year olds as they are around the age who would be using my product. Their imagination is amazing and saw it as we built an awesome fort, it would have been better but we ran out of blankets. We played dress up, and learned dances and did some arts and crafts. It was a wild day to say the least, but It helped me come with an idea for a new "ad on" for the brand. How about a craft kit that will help kids design their own signs? I think they'd love it. :)Procrastination

I have noticed that people are prone to procrastination. I find myself in this trap quite a bit. especially school work.
People put off almost everything to the last second, Including health. They put off practice to the last minute, which is not kenpo. Its more selective and requires more time and dedication than the average person is willing to give. So procrastination is more of a filtering mechanism for kenpo. its obvious when you procrastinate.
words of wisdom
for today's post, i wanted to ask her advice for myself, or any art student for that matter. i wanted the perspective of someone who has been there, done that, and knows the game. she studied traditional art and a little advertising layout, so the techniques, tools and technology have drastically changed since she was involved but i have found she always still has valuable insight.
her advice was: do it because you like it. and you might not be able to have art as a career, due to marriage, family, children or other circumstances, but don't give it up completely. prioritize if you have to, but don't ever let it all go.

my great grandmother handpainted this entire china set.

my grandmother painted these decorations, along with several others, on the walls of her home.

my grandmother.
hope everyone had a great holiday! see you all tomorrow.
Inquisitiveness
Cable Table reDesign.017

Today, I started out by asking other people I knew with chiari how a table could make their lives easier. That idea is taking longer than a day to flush out, so I went to another source of creativity - instructables.com. One of my favorite projects to look for is the modified Altoids tin. People have hundreds of different uses for these little tins, all in the pursuit of making life easier, less boring, or more creative. The first one I'd make is definitely the travel kit, something simply but thorough to throw into a bag at the beginning of the day. Must haves: medications, tape, paper, pen, pencil, scissors, spare change. I also think it'd be cool to try and invent a MySpace Starter Kit: Portable Version (if you've seen my most recent project from Packaging).
Conner...
The Sincerity of "flamenca"

Today I wanted to choke the falsities and bravado out of a young man. His over rehearsed verbiage and personality was off putting and obnoxious, similar to smoke getting in your eyes. It stings and burns your glands while penetrating your skin and clothing and suffocating your lungs. The plume envelopes you with aggravation and agony. I obviously didn't like this fellow :)
Day: Different Kind of Movie

I was talking with my friends and family about movies and how the word Neverland could be use in about any type of genre of movies. In motion I am working on a spooky movie title called "The Voice," and my family suggested that Neverland could also be a scary movie. So this is what my family and friends came up for the poster *starts to talk in a spooky voice* NEVERLAND.
Freudentisch: Your Brain is On It, Why Aren't You?
I was still collaborating (in a sense) with my mother for this one. I asked her: which parts of the brain would interpret which parts of the brand? She replied, "that's a research project." So I began to research. This is the very rough beginning of a hypothesis about which parts of the brain handle which mental processes when it comes to the brand.Occipital Lobe: (sense of sight, lesions in this area may produce hallucinations) the entry point. This is where the brand is visually processed.
Temporal Lobe: (processes smell, sound, complex stimuli like facial recognition and scenes) this lobe would interpret the presence of product in the homes of friends, might also be helpful in distinction of face types on table.
Parietal Lobe: (integrates sensory information, manipulation of objects) would determine how product is used. Feel, touch, etc would be combined into cohesive package here. Manipulation (actual use) processed here.
Frontal Lobe: (conscious thought; damage may result in mood changes, see case study of Phineas Gage) this part may be, on some level, responsible for decision to purchase product and/or in deciding optimal placement/use of product in home. Again, this would only be on the conscious level; decisions that would utilize a lower amount of cognitive resources would not be processed here, probably more likely to be processed in parietal or other lobe depending on type of processing and level of awareness. (This is also very likely the part of the brain that is processing these terms.)
With further research I'll specify the particular areas responsible for which process when it comes to the product's mental interpretation. As it is, multiple parts of the brain are responsible for several facets of each action; I'm merely trying to pinpoint the area that is likely to be doing the majority of processing in each instance.
Day 17
After returning to Cedar from home I asked a friend who has seen what I've been doing for branding all semester what she herself thought of a brand, without my influence. I told her she didn't have to respond like I would, just what she herself believed, but she had so much to say she wrote it down.love potion

what do you do when you drive for a long period of time? think about branding! on my road trip today, i was noticing things people love. like people love to go walk around at the hoover dam and admire it and they love to take pictures. i put together small collage of things i love and came up with the idea of a love potion. it includes photography, texture, typography, and the potion type of look.
Day 17

Today we have hand-held computers that don't only take us around the world in a life-like reality, but they let us talk and play them in games and competitions too. We have gone from seeing pictures and letting our dreams live on in them to instantly talking with other people around the world that live in these majestic lands that we have never been to.FullGive (day 17)
Christopher's Idea
Christopher Cane: What I was thinking about was that your name is natures niche, so it should deal with the niche that nature has in our lives these days. and what I came up with was that natures niche is being that plant in the corner of our living rooms, or the planter box in front of a store, or the median in the middle of the road that has grass and maybe a few trees. natures niche seems to be all about looking good, or making some area that would be bland without a few trees or bushes here and there look better. natures niche these days is all about being aesthetically pleasing and not being in anybodies way, or it gets torn out, and/or replaced. natures niche is whatever is convenient for us.
Myquarium
Today I asked my girlfriend that if Altable were her project, what would she change? I told her that could use or change any of my previous branding, packaging, or product design that she wanted. I handed her the sketchbook and this is what she came up with, a aquarium inside of a table. I think that this is pretty inventive. She even explained to me how the oxygen would circulate and how the owners would feed their pets through a series of hidden doors. Man, I guess my idea wasn't that good since she changed everything, including the name and logo. Haha. I do like the simplicity of the logo though. She also pointed out that the tail of the Q resembles a fish tail. I thought this was pretty darn good for a psychology major! It's always neat to see how others approach design problems.
Let's make music

Every year on Christmas Eve our family gets together to eat drink and be merry
Well we procrastinated yesterday but today my collaborator and I are on the ball, and now i have two posts pretty much in a row, anyway... Today was Suites Gourmet Confections I thought the name might suit better because its expandable into cakes! Making them i confess is another career dream of mine. And today we made an awesome cake design. the type of cake you might see in my kind of sweets store. This ain't your grandmas homemade cake! its basically cake for cool people. Not that grandmas aren't cool but this is like new styles and designs that make people remember you as that awesome cake shop. I'm thinking it would incorporate new technology as much as possible like machinery and junk to compliment forward designs.
Nov 28, 2009

Okay first of all don't let people experiment with illustrator if they have never used it before. Just in the nick of time we thought of couple of awesome pieces to go into a Suite furniture store. The first, the hammock, i know it doesn't look like a hammock. That hangs from the ceiling and is made out of comfy fabrics like fuzzy stuff and scarf materials the next is a stand up desk that is glass and has an e reader and tablet built into the bottom of it for easy access. This one might be nice for designers. and finally the last thing we thought of was a clear dry erase board that could hang from the ceiling or be set up anywhere in a room. Just a few specialty items sold at Suite Furnishings.
Facial Expression

So for a different view, what could be more different than the way a child views the world. So I was at my cousin's house and was sitting next to the trampoline. I kept hearing my little cousin saying my name over and over. I looked over to see her smiling face and snapped the second photo.
Her expression reminded me of how carefree I was at that age. I don't think I enjoy a trampoline as much as I did when I was a kid.
Graffiti Halo

The Experience of "flamenca"

Today I walked into Big Lots and almost got sick. The whole place smelled like "made in china, like everything came off of dirty crates and was then sprayed with bathroom deodorizer purchased in 1984. The consumers' relationship with scent can mean everything to their buying experience. I literally wanted to flee the store it was so ghastly overwhelming, much less touch or buy anything. "flamenca" has no connection or connotation of "made in china."
a little somethin-somethin
i was told that a collection of photos of things that i love and inspire me seems fitting. when we discussed how to present the photos, he suggested that i needed to use them in a form that would sell my work (which is exactly what this project is for initially, right? to establish and sell our personal brands?)
i remembered a conversation i had with Jay about the possibility of making some product that i could hand to friends, family, and future clients that is 'cool' in such a way that they could/would display it on their desks, shelves or bookcases. in doing so, they would have a constant reminder of my personal brand and easy access to a way to contact me for projects, instead of a small business card they could lose.
it all fits, right?
i'm all about functionality. how about a day by day calendar, photographs and design exclusively by moi?
page out of calendar for today:

i know you all are dying to get yours.
Rivals

Day 16

reflection...
FullGive (Day 15)
Music connects us
elf!

i was watching "Elf" today and i really enjoy the whole thing about an adult acting like a kid. buddy was a man but acted like his kid brother, but he could still teach people things. he taught people how to have fun even when you are grown up, how to have a snowball fight, and believe in christmas again. i liked how he enjoyed the little things out of life like skipping down a sidewalk, seeing a very large christmas tree, running as many circles as fast as you can in a revolving door until you feel sick, and eating as much syrup as possible. i wish that more adults would enjoy the little things in life more often. kind of like the whole thing of neverland and never to grow up. no one really should ever have to act so grown up all the time. the kid inside you should be able to be set free sometimes. so today's observation was adults who still bring out the kid in themselves.
Freudentisch: Would You Like Salt With That?

"Saliency can be defined as how perceptually distinctive the information is in the context in which it is presented (Fishbein, Haygood, & Frieson, 1970; Sanfey & Hastie, 1998). Saliency can be affected by both bottom-up and top-down processing. Itti and Koch (2001) define visual saliency as a bottom up, stimulus-driven signal defined by the distinctness of an object from surrounding objects which can be modulated or overridden by top-down, user-driven factors. Saliency can be affected by bottom-up or preattentive processing based on features such as size, line orientation, form, sound levels, color hue and intensity (e.g. larger sizes and more intense colors can increase saliency). Additionally, saliency can be moderated by higher cognitive processes that are experience-based such as priming, recency, availability and expectancies (e.g. if searching for yellow squares in a bin of multicolored shapes then yellow and square items will be more salient than red triangles.)"
Fishbein, H. D., Haygood, R. C., & Frieson, D. (1970). Relevant and irrelevant saliency in concept learning. American Journal of Psychology, 83(4), 544-553.
Itti, L., & Koch, C. (2001). Computational Modelling of Visual Attention. Nature Reviews Neuroscience, 2(3), 194-203.
Sanfey, A., & Hastie, R. (1998). Does evidence presentation format affect judgment? An experimental evaluation of displays of data for judgments. Psychological Science, 9(2), 99-103.
As cited in:
Kramer, H. (2009). The Cost of Saliency: How saliency relates with relevancy to support or impede information search. (Unpublished Author's Copy.)
For today's project I collaborated with my mother. To give you a bit of an introduction, my mother is a computer programmer who decided to become a grad student in Psychology (go figure). The above is taken from a draft of her proposal outline. Since her research regards saliency, I asked her what would make my product more salient. She stated that "the key is to make it more distinct in the context." So, just like when one is "searching for yellow squares in a bin of multicolored shapes then yellow and square items will be more salient than red triangles", then a red octagonal shape will be more salient than square blue ones.
(PS, does anyone see the blue dots in the intersections of the white lines? Yeah, it's a fun optical illusion to play with...)
Cable Table reDesign.016

I was watching Get Smart today and thought it'd be fun to make a ridiculous spy table. After all, the spy is the ultimate lifehacker. I was especially inspired by things like the silence cone and the exploding floss, little daily things that they took and made into awesome undercover tools. I sketched out a table with a few radio buttons and speakers, an invisibility button, a skinny screen where you select your weapon and it is then dispensed "under the table" for you, and a main screen for whatever info you need. This entire table can be disguised by a thin overlay material and buttons flush to the surface - either you have the buttons memorized or you can quickly undisguise the table for extensive use. I also collaborated with my Dad by having him redraw most of my original sketch, since medication was making my hands really shaky (as you can see by some of my handwriting)!
So continuing along a similar line as yesterday, I asked my brother what advance would he like to see in future tables. Since he's an engineering major, he thought that a counter top that could rotate and reveal all your appliances like a microwave, stove top, oven, and a mini fridge would be his favorite advancement in table counter technology. It would save lots of space and look much neater with all your appliances tucked away, plus it would make you feel pretty James Bond-like and who can say no to that?!
Day: Youtube

I was thinking to myself today of where I can find interesting people in Cedar City to observe? That only lasted for a minute or two of thinking about that, and so I decide to watch my daily Vlogs on Youtube. That is when it came to me. I can observe people on Youtube!
On a daily bases I watch two Vlogs in particular, iJustine and Charlestrippy. It amazes me to see what ideas they can come up with every day. iJustine is a very wacky, crazy, spontaneous, and fun girl that just keeps people entertain every day. Charlestrippy on the other hand is silly but also a very cool and chill type of guy that makes Vlogs about his life.
It made me realize that ideas come from anywhere and about anything we do. I think that it is hard for some of us to see that because we don't think about what we see or do being all that entertaining to other people. This week is something special for the class because we get to see what other people are doing that we may never had thought of doing in our own lives.
If you want to check out this cool people go to iJustine and CTFxC on Youtube and don't for get to vote for CharlesTrippy vidoe for the Youtube awards either! :)
Barbie

Nov 27, 2009
time zones aaahhhh
for today's collaboration i asked my cousin to interpret the quotes in my book and make photographs for them. he is crazy like i am so he had a lot of fun coming up with ideas for it.
it is interesting to apply someone else's photographic style to my project:
"Simplicity is the ultimate sophistication."

"Work your ass off. Figure out what you really like and get good at it."

"Computers are to design as microwaves are to cooking."
The Age of "flamenca"

Cable Table reDesign.015

Today's collaboration was something that I originally meant to do during the first stages of the actual project but never got around to. Lifehacker.com has an open thread every Friday where you can post any comment you want, get answers, help people, etc. I went straight to the source and asked my audience what they would want in a table. Unfortunately, the open thread is HUGE ,and I was lucky to get even 3 comments. I decided to collaborate with Danelle (without her knowledge, haha) in the presentation of these wants and needs, by displaying them in a very straight forward and to the point graphic like some of her posts (especially the wooden background one, which is currently my laptop background). This is very representative of the lifehacker lifestyle as well. No fluff, no unnecessary decoration, no distraction. Actually, even the background might be pushing it a bit for their usual style. Anyway, I plan on taking this list into consideration when building the final brand, as my brand originally included blueprints for other variations on the table. Now I have more table ideas to consider and add to the brand, requested directly from my audience. Right now I am only fulfilling the first idea on the list, so this is a great start for expansion.
FullGive (Day 14)
Unexpected.

I have noticed that no ones reality is the same. in my course of conversations with several individuals, and my brief study in philosophy, I noticed that people formulate their own reality. The way they see the world.
Some people have a very strict, small reality on how things interact with each other. Wile others are very expansive and include ideas that are currently thought to be "stupid"
For my brand i was thinking on how My personal reality changed as i studied the martial arts. When you learn something that changes your reality it causes you to rethink alot of your philosophies.
I thought this image was appropriate for the kind of reality transformation that happens with some as they discover that they have more potential than previously thought. as they find that they can do what they thought was impossible and that the world is at their fingertips.







